Want a job in TV? Step up your social media game

When I started working in TV it was made clear if you wanted to get your next job, or even your first break, “it’s all about your reel.” The game has changed.

Five politicians (and wannabes) changing the social media game

We’ve put together a list of the top five politicians, and those who want to be one, who we think are using social media in new and innovative ways that are worth paying attention to. In short, they’re changing the political social media game so don’t be surprised if you see others attempting to replicate what they’re doing.

‘No f***head, you are not a storyteller’

If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”

Channel your inner mailbox

Take a good look at this mailbox:  Is this a great mailbox or the greatest of all time? As the Chief Creative Officer of a social media marketing company, Five Seasons Media, that proudly calls the “corn state” home, I feel obligated to go with the latter. If it were goat themed, however, I couldContinue reading “Channel your inner mailbox”

All hail the ‘Pizza King’

If you’re a millennial and use social media there is likely no doubt when someone refers to the “Pizza King” or “El Prez” you know who they are talking about. If you’re unsure of who these prestigious titles belong to, that’s fine, but if you run a company affiliated with anything pizza and you don’t,Continue reading “All hail the ‘Pizza King’”

I don’t know everything

I have a confession to make. I don’t know everything. Here is what I do know, you don’t know everything either. I also know, while you understand your story better than anyone, most of us have trouble articulating it in terms that resonate deeply with others, especially those who haven’t connected with us emotionally already.Continue reading “I don’t know everything”