When I started working in TV it was made clear if you wanted to get your next job, or even your first break, “it’s all about your reel.” The game has changed.
Here is my question to the PR world: if you haven’t hired a social media marketing/video production company – what are you really offering your clients?
Let’s be honest, no one likes watching ads and the average consumer will go to great lengths to avoid engaging with them. For one magical night a year, however, that all changes.
When reconciliation between opposing factions appears out of reach, a social media meme showing Vermont Senator Bernie Sanders sitting in winter clothing, complete with a warm pair of mittens, has gone viral.
To be taken seriously as a modern-day business, you must have a social media presence. But to leverage your social media following into a sales generating engine, it is vital to create consistently engaging content on your platforms of choice.
We’ve put together a list of the top five politicians, and those who want to be one, who we think are using social media in new and innovative ways that are worth paying attention to. In short, they’re changing the political social media game so don’t be surprised if you see others attempting to replicate what they’re doing.
A question – why is it so many major brands have cinematic quality social media videos, yet their rate of engagement is low? We know they have the budget and the resources to produce top tier content, yet all too often the videos they make still suck. It almost always comes down to one major reason: storytelling.
In 2020, with 2.6 billion users, Facebook is still the juggernaut of social media. That’s why we’ve compiled a list of five Facebook pages everyone should follow. Each of the five pages has been evaluated by the social media marketing experts at Five Seasons Media and given a grade between an F- and A+ based on five categories (we like the number five). To be clear, these pages aren’t perfect, and we’re not saying they’re the best of all time, but for a business looking to take the first steps at improving their Facebook page, there are lessons that can be learned by regularly monitoring each one.
If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”
Ignorance is not an excuse to have a poor social media game. During my time as the owner of a premier social media marketing firm, Five Seasons Media, I’ve heard lots of excuses about why some businesses have actively chosen to rarely update, or neglect entirely, their Facebook page. Of all of them, “I don’tContinue reading “Five ways to improve your Facebook page”