‘No f***head, you are not a storyteller’

If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”

All hail the ‘Pizza King’

If you’re a millennial and use social media there is likely no doubt when someone refers to the “Pizza King” or “El Prez” you know who they are talking about. If you’re unsure of who these prestigious titles belong to, that’s fine, but if you run a company affiliated with anything pizza and you don’t,Continue reading “All hail the ‘Pizza King’”

I don’t know everything

I have a confession to make. I don’t know everything. Here is what I do know, you don’t know everything either. I also know, while you understand your story better than anyone, most of us have trouble articulating it in terms that resonate deeply with others, especially those who haven’t connected with us emotionally already.Continue reading “I don’t know everything”