Five ways to create more engaging social media content

To be taken seriously as a modern-day business, you must have a social media presence. But to leverage your social media following into a sales generating engine, it is vital to create consistently engaging content on your platforms of choice.

Five ways to make your social media videos not suck

A question – why is it so many major brands have cinematic quality social media videos, yet their rate of engagement is low? We know they have the budget and the resources to produce top tier content, yet all too often the videos they make still suck. It almost always comes down to one major reason: storytelling.

‘No f***head, you are not a storyteller’

If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”