To be taken seriously as a modern-day business, you must have a social media presence. But to leverage your social media following into a sales generating engine, it is vital to create consistently engaging content on your platforms of choice.
A question – why is it so many major brands have cinematic quality social media videos, yet their rate of engagement is low? We know they have the budget and the resources to produce top tier content, yet all too often the videos they make still suck. It almost always comes down to one major reason: storytelling.
If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”
Some free social media marketing advice: pay attention to TikTok.
The controversial Chinese digital import is making waves in the industry and international relations space that is worthy of our attention.