Social media isn’t designed for marketing

There is no doubt a great social media marketing firm can help expand your reach and implement a winning strategy, HOWEVER there’s a reason you see so many major brands with large follower counts that rack up few engagements to show for it.

Five ways to make your social media videos not suck

A question – why is it so many major brands have cinematic quality social media videos, yet their rate of engagement is low? We know they have the budget and the resources to produce top tier content, yet all too often the videos they make still suck. It almost always comes down to one major reason: storytelling.

‘No f***head, you are not a storyteller’

If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”