Let’s be honest, no one likes watching ads and the average consumer will go to great lengths to avoid engaging with them. For one magical night a year, however, that all changes.
A question – why is it so many major brands have cinematic quality social media videos, yet their rate of engagement is low? We know they have the budget and the resources to produce top tier content, yet all too often the videos they make still suck. It almost always comes down to one major reason: storytelling.
Five Seasons Media’s Chief Creative Officer Josh Scheinblum creating video content for a client during the coronavirus outbreak.
If you’re a millennial and use social media there is likely no doubt when someone refers to the “Pizza King” or “El Prez” you know who they are talking about. If you’re unsure of who these prestigious titles belong to, that’s fine, but if you run a company affiliated with anything pizza and you don’t,Continue reading “All hail the ‘Pizza King’”