I don’t know everything

I have a confession to make. I don’t know everything. Here is what I do know, you don’t know everything either.

I also know, while you understand your story better than anyone, most of us have trouble articulating it in terms that resonate deeply with others, especially those who haven’t connected with us emotionally already. And you know what? That’s not only okay, it’s a damn good thing.

To function as a society, we need each other. There has never been a time in recent human history where this has become more apparent than in the wake of the COVID-19 coronavirus outbreak.

Basic levels of face to face human interaction is something many of us, myself included, took for granted before “shelter in place” became a way of life. Sunday dinners in my home, which had typically consisted of a packed house filled with family and friends, have changed into gatherings of just my immediate family, where others pop in to say “hello” over Facetime and Skype calls. It’s not ideal but what is clear is our connections remain.

For many businesses and non-profits this has meant more than smaller dinners, as models of success that have withstood the test of time are being forced to adapt to our new world fast. Many have already shown they’re unable to do so. It’s sad but it has become yet another fact of life.

The good news is during every difficult trial there is hidden opportunity. While social distancing may have replaced hugs and handshakes, what has never been more unambiguous are peoples’ cravings for interaction.

Social media platforms, like Facebook, have even gone so far as to change some of the ways their users interact on their platform to accommodate growing demand for their services.

Our company, Five Seasons Media, has been fortunate in midst of the pandemic. Our purpose as a business is to help our clients engage with their consumers in an ever-evolving media landscape. In times such as these, expert storytellers and social media marketers, whose very foundations are built on comfortably embracing reform, are needed now more than ever to bridge the growing gap between brands and those they serve. Fortunately, many companies and non-profits understand this reality and in turn will not only survive the unprecedented challenges they face but will reap long-term rewards.  

No matter how challenging our times get, there will always be those that refuse to change and insist they know what it takes to move forward despite overwhelming evidence to the contrary. Those folks will be the latest casualties of a free market where only the best ideas can survive.

The fact is neither you nor I know everything but each of us has our own special gifts. When we share our services with others who have their own areas of expertise, we succeed together.

This blog article was written by Five Seasons Media’s Chief Creative Officer, Josh Scheinblum. For questions about how Five Seasons Media can help your organization, please contact Josh via email at Josh@5SeasonsMedia.com.

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