If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”
Tag Archives: social media
Five ways to improve your Facebook page
Ignorance is not an excuse to have a poor social media game. During my time as the owner of a premier social media marketing firm, Five Seasons Media, I’ve heard lots of excuses about why some businesses have actively chosen to rarely update, or neglect entirely, their Facebook page. Of all of them, “I don’tContinue reading “Five ways to improve your Facebook page”
TikTok, the new frontier or sinister device?
Some free social media marketing advice: pay attention to TikTok.
The controversial Chinese digital import is making waves in the industry and international relations space that is worthy of our attention.