Five ways to create more engaging social media content

To be taken seriously as a modern-day business, you must have a social media presence. But to leverage your social media following into a sales generating engine, it is vital to create consistently engaging content on your platforms of choice.

Five politicians (and wannabes) changing the social media game

We’ve put together a list of the top five politicians, and those who want to be one, who we think are using social media in new and innovative ways that are worth paying attention to. In short, they’re changing the political social media game so don’t be surprised if you see others attempting to replicate what they’re doing.

Five ways to make your social media videos not suck

A question – why is it so many major brands have cinematic quality social media videos, yet their rate of engagement is low? We know they have the budget and the resources to produce top tier content, yet all too often the videos they make still suck. It almost always comes down to one major reason: storytelling.

Five Facebook pages you need to follow today

In 2020, with 2.6 billion users, Facebook is still the juggernaut of social media. That’s why we’ve compiled a list of five Facebook pages everyone should follow. Each of the five pages has been evaluated by the social media marketing experts at Five Seasons Media and given a grade between an F- and A+ based on five categories (we like the number five). To be clear, these pages aren’t perfect, and we’re not saying they’re the best of all time, but for a business looking to take the first steps at improving their Facebook page, there are lessons that can be learned by regularly monitoring each one.

‘No f***head, you are not a storyteller’

If you’re running an advertising campaign, especially online, you need a storyteller to take your message and tell it in a way that compels people to engage with it. There is a simple test to know whether you are working with someone who is a storyteller. Just answer this question: do they tell stories inContinue reading “‘No f***head, you are not a storyteller’”

Five ways to improve your Facebook page

Ignorance is not an excuse to have a poor social media game. During my time as the owner of a premier social media marketing firm, Five Seasons Media, I’ve heard lots of excuses about why some businesses have actively chosen to rarely update, or neglect entirely, their Facebook page. Of all of them, “I don’tContinue reading “Five ways to improve your Facebook page”

Channel your inner mailbox

Take a good look at this mailbox:  Is this a great mailbox or the greatest of all time? As the Chief Creative Officer of a social media marketing company, Five Seasons Media, that proudly calls the “corn state” home, I feel obligated to go with the latter. If it were goat themed, however, I couldContinue reading “Channel your inner mailbox”